In the age of development of information technologies, trade using Internet resources is gaining more and more popularity. Why not. After all, both the seller and the buyer win. The first one significantly reduces its costs due to the absence of renting premises and maintaining staff, while expanding the geography of sales. The second eliminates the need to spend time shopping and queuing. In addition, the desired product is likely to be cheaper. Today, technologies have entered the pharmaceutical business. More and more often, online pharmacies can be found on marketplaces.
Of course, this is a defective pharmacy. Its range will not include drugs, the sale of which is regulated at the level of legislation. They do not work with buyers who have preferential terms for the sale of medicines. Nevertheless, their services are in constant demand. Indeed, in everyday life, we most often need antipyretic and pain relievers.
Choosing the best online pharmacy is not an easy task. First, it is worth deciding what we ourselves mean by these words.
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What is the best online pharmacy?
What is the best pharmacy in real life? One with a large assortment of goods, friendly and knowledgeable pharmacists and no queues. What qualities should a virtual pharmacy have? The queues are clear.
- Range. The wider it is, the better. Availability of goods from the best domestic and foreign manufacturers, quality products for face, body and hair care, products for children, simple medical equipment in the form of thermometers and blood pressure monitors. All this is necessary in order not to spend half a day looking for a product looking at a laptop monitor.
- Terms of sale. It plays a role in how much the seller wants to meet the buyer. How delivery is organized. From what amount of the order it can be free. What to do if the medicine is needed urgently. Of course, you can wait a week for a new face cream. But what to do if the temperature suddenly rises or there is an attack of renal colic. The best online pharmacy will deliver your order quickly, inexpensively and without errors.
- The presence of an extensive network of points of delivery of goods adds positive reviews to the piggy bank of an online pharmacy. This significantly reduces the cost of delivery of goods for the buyer and simplifies the receipt of goods, since at the moment delivery of pharmaceuticals and medical equipment to the home is impossible, according to the current legislation.
- A clear and well-designed interface of an online pharmacy website also matters. If an order needs to be placed urgently, then, as a rule, there is simply no time to go through the pages. Although, many virtual pharmacies use redirects to different sources for marketing purposes. The buyer, choosing the right product, can order something else.
- Support service. Minimally she will help in filling out the application, as much as possible - a competent pharmacist will advise on how to use this or that drug, remind you of the dosage and offer a replacement from a number of generics if the required drug is not available or is not affordable.
- Loyalty program. It can have a wide variety of forms. Bonuses, points, percentages, discounts, free shipping and more. The principle of their work is the same.The firm wants the buyer to place orders exclusively with her, and not run over to competitors. Clients benefit too. But this method works only in one case. The online pharmacy provides a good assortment and does not make any offensive mistakes when placing an order and delivering it. Otherwise, no bonuses will correct the negative impression on the buyer.
These are the basic requirements that buyers would like to see in an ideal online pharmacy. Although, they may differ.
The best pharmacies operating in the Russian Federation
Below is a description of the most extensive and popular networks that sell medical products through the Internet.
APTEKAFORTE
The Internet pharmacy was opened in 2015 on the basis of OJSC Regional Pharmacy Warehouse. It is the largest pharmaceutical chain in the Chelyabinsk region. It includes 250 pharmacies and pharmacy points. There is a wide selection of medicines and orthopedic shoes. Buyers especially note the "Optics" section. Everyone can order glasses or choose contact lenses. Several have already presented care products, as well as products for mothers and children.
Advantages:
- The controlling stake belongs to the state, therefore the pharmacy works with preferential prescriptions, accepts orders for the delivery of drugs allocated under a quota;
- Free delivery to the nearest pharmacy within 2 hours if the order is made in the period from 8.00 to 20.00, otherwise the delivery is postponed to the next day;
- Zakach can be issued both on the website and by phone;
- Acacias are held regularly with price reductions;
- Significant discounts on expiring items. The lists are updated almost daily.
Disadvantages:
- Pickup points are located exclusively in Chelyabinsk. Delivery to other regions of the Russian Federation by mail;
- Site under construction;
- Poor control system. Many buyers talk about the lack of a particular product in the warehouse, as well as about the purchase of goods with an expired shelf life.
On the last point, it should be noted that "APTEKAFORTE" unconditionally replaces drugs, and also tries to make receiving an order more comfortable. We can assume that most of the shortcomings are associated with little experience in working on Internet sites.
RIGLA
The chain of pharmacies of this company in 2018 became the first in the Russian Federation in terms of sales. True, ordinary pharmacies have invested the lion's share in the success. Nevertheless, Rigla is loved for its wide assortment, developed network of pharmacies, constantly updated loyalty programs, and good attitude towards customers.
The online pharmacy accepts orders with delivery throughout Russia. When registering delivery by courier service, it should be borne in mind that no pharmacy will bring medicines, vitamins and biologically active additives to your home. Cosmetics, goods for mom and baby, medical devices in Moscow and the Moscow region will be delivered on the day of order. In other regions, you will have to wait from 5 days to a week.
Advantages:
- Product catalog, made in three levels, which greatly facilitates the selection of the desired product;
- Well-developed search system, when you can enter not only the name of the drug, but also the manufacturer or active ingredient;
- Perhaps not too colorful and bright, but clear interface of the site, with detailed tips on how to place and pay for an order;
- A developed system of bonuses providing for their accrual with every purchase. Taking into account the fact that they apply to promotional products and are combined with other loyalty programs, savings can be up to 30 percent of the original cost of the product.
- Readiness of the order within 2 hours;
- Almost complete absence of overlays due to the lack of products presented on the site in the warehouse.
Disadvantages:
- Regular complaints about the operation of the notification service: unsent SMS about the readiness of the order, and untimely updates about the status of the order in the user's personal account;
- The amount of 2000 rubles for free delivery by courier. It is one of the highest among all online pharmacies;
- Overpriced in the opinion of buyers for many goods.
Internet pharmacy "Rigla" could well take first place in the excellent design of the site and the availability of points of delivery.
E-APTEKA
The online pharmacy has collected more than 50,000 product names, including products for animals. Distinctive features of this company are modern warehouses equipped for all requirements, a well-established warehouse accounting system, numerous self-pickup points in Moscow and the Moscow region, St. Petersburg, Vladimir, Tver and some other cities of Russia. The courier service will deliver goods worth over 1,500 rubles free of charge within the Moscow ring road and over 2,500 outside it.
Advantages:
- Comfortable site for perception;
- An extensive assortment with a selection of goods from different manufacturers;
- A detailed catalog divided into many subgroups;
- The company offers to purchase certificates for some types of diagnostics;
- Fast and round-the-clock delivery within pick-up points, or within the territory of Moscow and the Moscow region;
- Preliminary agreement on delivery time;
- Clear delivery payment system;
- Regular promotions and sales.
Disadvantages:
- Courier delivery works within 50 km and only in those settlements indicated on the website of the online pharmacy;
- Despite the large number, the geography of pick-up points is limited to eight major cities;
- Difficult to understand system of discounts, which forces you to constantly track them on the site;
- Lack of SMS notification.
Some buyers claim that some of the promotional products sometimes include expired products. The most attentive buyers note that before the sale, the price of drugs increases, and only then a discount is made.
APTEKA.RU
The Internet resource "APTEKA.RU" is a service for ordering medicines, medical equipment at the federal level. That is why it is easy to get goods in the most remote corners of the Russian Federation. In addition, the site contains a wide range of cosmetics, baby food and baby care products. The company does not deliver goods to your home. But a wide network of pharmacies, with which the Internet resource and its own transport service work, makes delivery to the nearest pharmacy free for the buyer.
Advantages:
- The company "APTEKA.RU" cooperates with most manufacturers of drugs and medical equipment without intermediaries. This means that it has the ability to purchase goods at wholesale prices, which favorably affects their final cost;
- A colorful site with an excellent navigation system and detailed position descriptions;
- Perfectly tuned search engine that allows you not only to find the right tool or device, but also to compare it with analogues;
- The Vitaminki bonus system allows you to save up to 10%. It is not necessary to make purchases. It is enough to register on the site and leave reviews or comments;
- An extensive network of pick-up points covering the entire territory of the country;
- Free delivery to pick-up points within 24 hours. Only when placing an order on Friday or weekends and holidays may delays occur;
- Quick coordination of all points of the order with the administrator;
- Convenient notification system via SMS or e-mail.
Disadvantages:
- The minimum order amount is 500 rubles;
- There are rare complaints about the quality of order packaging;
- You can make a purchase and get advice only on weekdays from 8.00 to 18.00;
- Bonuses automatically expire if they are not used within three months from the date of the previous purchase.
The Internet resource "APTEKA.RU" is constantly in development, offering its customers new products and services.
PHARMACY ONLINE
This online pharmacy will help you order any, even the most rare medicines.If they are not in stock, the order will still be accepted and upon receipt they will be informed about it by phone call or SMS.
Advantages:
- A wide range of products, including up to 47,000 items;
- Professional support service that will help you find and order unique pharmaceuticals;
- A site with an interesting design, where the buyer can easily find the information he is interested in;
- The search engine allows you to search for drugs and equipment not only by name, manufacturer and active ingredient, but also by bar code and even symptoms of the disease;
- Arteka Online Economy discount system for orders over 3000 rubles;
- Special offers for holders of discount cards;
- Reduced prices for the "Happy Hours" promotion when ordering from 18.00 to 8.00;
- Electronic wallets are accepted for payment.
Disadvantages:
- The only pick-up point located in Moscow;
- When sending by mail, the integrity of the package is occasionally violated.
It is most beneficial to use the service of a resident of the Russian capital. For them, express delivery is available within three hours for 250 rubles. However, the medicines will not be delivered. But cosmetics and baby care products will be delivered on time. For other regions, delivery by mail is available, which makes sense when ordering rare or expensive medicines.
WER.RU
One of the oldest online pharmacies in the Russian Federation. This year she turned 17 years old. Over the years, a huge experience has been accumulated and a team of professionals has been assembled. WER.RU is not just a site where you can book a particular drug, it is an online store of medical and pharmaceutical goods with a convenient search system and all kinds of techniques that make it easier to choose.
Advantages:
- The assortment list of goods includes more than 55,000 items;
- The company works directly with many brands of cosmetic and care products, so the prices on the site are 10-15% lower than in a store or a real pharmacy;
- All products have quality certificates;
- Warehouses are equipped in accordance with modern requirements, accounting is carried out using top-class software, so you can not be afraid to receive low-quality or expired goods;
- Professional support service will help you make your choice.
Disadvantages:
- The minimum order amount is 1,500 rubles, which is significantly higher than that of most similar companies;
- Again, lucky residents of Moscow and the Moscow region, as well as St. Petersburg. A courier service works for them. The rest will have to receive the goods by mail;
- There may be problems in accounting for discounts and the availability of goods in stock.
If you look closely at the listed online pharmacies, it becomes clear that the perfect one does not exist at the moment. Each of them has its own pros and cons. However, this is not surprising. Pharmaceutical business is a completely new direction of online trade, which is rather strictly regulated by the state. Nevertheless, purchasing goods from online pharmacies is profitable and convenient.
