Write like no other: top copywriting books

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Someone from early childhood has a talent for writing different kinds of stories - essays are given with ease, and any creative task is done with a bang. But what about those who are strong in other areas, and ideal texts remain an unattainable dream? What if this is a direct responsibility and a daily job? We offer an overview on the coolest books on how to learn how to write lyrics.

Where to begin?

So, you come to the bookstore, before you endless shelves of books. You come to the required section, and you have a view of nearly fifty different books on writing. Which one should you choose?

First of all, you shouldn't type all books with beautiful covers - unfortunately, it doesn't work that way. The volume of books also does not always play an important role: sometimes, a 100-page book contains much more useful information than a thick book of 300 or more pages. The quality of the paper and the presence of pictures also do not mean anything, do not fall for such provocations.

The best solution would be to first contact the forums where books of the desired content are discussed: read reviews, opinions, see photos and determine for yourself how much you and exactly you need this or that branch of knowledge in writing.

What directions are there in writing?

Let's define what exactly the book is for. In what direction of writing do you want to develop? There are different options:

  1. Writing a book / story / novel is, in a word, a truly creative path. How to win the reader's attention? How to write the characters of the main characters? How to unleash the potential of the plot? All these questions can be answered in just such a book.
  2. Writing various advertising texts, SEO copywriting, Internet marketing and other similar areas also require a certain skill and are subject to certain rules - it is often almost impossible to learn them yourself, so there is a need to find advice in printed publications.
  3. Work with writing various articles, for example, in journalism.We have to admit that this task is subject to special rules, which are fundamentally different from writing purely creative works or, on the contrary, purely working texts on the Internet.

A dozen books rushing to help the aspiring writer

Peter Panda “Copywriting: at the call of the Network. From soldiers to generals "

Year of issue 2014

Pages: 148

Peter Panda “Copywriting: at the call of the Network. From soldiers to generals "

The book was released online in 2014, and many can already say "fu" at this point. However, they will be wrong - this, albeit an electronic, publication is one of the best assistants for both very novice copywriters and experienced masters of this business. Everyone will find useful tips for themselves to make the work done even better. A small volume will allow you to read it without having to get scared; for many, the large size of educational literature seems to be a manifestation of hard labor.

Benefits:

  • small volume;
  • suitable for beginners;
  • suitable for professionals;
  • an online version that allows you to read the book from any device;
  • maximum useful information;
  • minimum of "water";
  • affordable cost.

Disadvantages:

  • downloadable version only.

The average cost is 100 rubles.

Dmitry Kot “Copywriting: how not to eat a dog. We create texts that sell. " (Best-seller)

Year of issue 2018

Pages: 320

Dmitry Kot “Copywriting: how not to eat a dog. We create texts that sell. " (Best-seller)

The book, published for the first time back in 2012, rightfully deserves close attention and study, because it contains working methods for everyone who has connected their lives with copywriting, website content, marketing and any other activity that is designed to translate into text for a wide range of readers ... At the same time, the book itself is structured extremely simply, all the tips are conveniently divided into chapters, and you can read exactly the part that is most needed at the moment. Of particular value is the fact that everything written in the book is the personal experience of the author and his colleagues and clients, that is, what is really tested by practice. Isn't that what anyone buying the book wants?

Benefits:

  • Hard cover;
  • a large amount of useful and working information;
  • minimum of "water";
  • suitable for beginners;
  • suitable for professionals;
  • digital versions available.

Disadvantages:

  • not found.

Average cost - 550 rubles.

Irina Shamina, Alena Bodrova, Elena Darakchan “SEO copywriting 2.0. How to write texts in the era of semantic search "(Bestseller)

Year of issue 2018

Pages: 260

Irina Shamina, Alena Bodrova, Elena Darakchan “SEO copywriting 2.0. How to write texts in the era of semantic search "(Bestseller)

The book was released primarily to help beginners in copywriting, website promotion with the help of texts and for all those who do not yet fully understand how it works. In addition to simple and practical advice, the book contains a large number of pictures, screenshots, diagrams that clearly demonstrate all the described techniques and techniques. A good publication for everyone who is just taking the first steps in a similar field.

Benefits:

  • great for beginners;
  • the quality of the publication;
  • availability of visual materials;
  • minimum of "water";
  • working tips.

Disadvantages:

  • black and white version (not very good for visual materials);
  • cost;
  • for professionals, there is practically nothing new.

The average cost is 600 rubles.

Nikolay Kononov “Author, scissors, paper. How to write impressive texts quickly. 14 lessons "(Bestseller)

Year of issue 2018

Pages: 272

Nikolay Kononov “Author, scissors, paper. How to write impressive texts quickly. 14 lessons "(Bestseller)

The book will come in handy for everyone who is irresistibly drawn to write, but it seems that there are no talents. Nikolai Kononov proves that everyone has the ability to write. In his book, he gives 14 lessons that are amazing in their simplicity and effectiveness, which will allow you to quickly master the skills of writing a variety of texts.Of course, without practice, these skills will remain useless, but if you are truly focused on results, then this book will be a great help.

Benefits:

  • colorful design;
  • high quality of the publication;
  • suitable for beginners;
  • suitable for professionals;
  • minimum of "water";
  • availability of digital versions.

Disadvantages:

  • cost.

The average cost is 700 rubles.

Chuck Wendig "250 Daring Tips for a Writer"

Year of issue 2017

Pages: 320

Chuck Wendig "250 Daring Tips for a Writer"

If your life, in one way or another, is connected with the craft of writing, you are just trying to write or have not imagined your life for a long time without a "pen" in your hand - the book is for you. It contains over 250 tips, written with the utmost honesty, and perhaps a little exaggerated audacity of the author, but each one is worth reading.

Benefits:

  • a large amount of useful information;
  • the minimum amount of "water";
  • suitable for beginners;
  • will be interesting for professionals;
  • easy writing language;
  • average cost;
  • availability of an electronic version;
  • pocket format.

Disadvantages:

  • the abundance of jargon and depreciated vocabulary will not please everyone;
  • soft cover.

The average cost is 450 rubles.

Kendra Levin “The Writer's Odyssey. How to Find Inspiration and Meet the Deadline "(Bestseller)

Year of issue 2017

Pages: 292

Kendra Levin “The Writer's Odyssey. How to Find Inspiration and Meet the Deadline "(Bestseller)

The book is filled with the author's personal experience, notes, opinions and advice. After reading this book, you will be able to plan your time much more effectively, become more observant and learn to notice sources of inspiration literally at every turn. The main emphasis, of course, is on the competent allocation of time for writing the conceived material - how not to miss deadlines, how not to overwork, how to make the process enjoyable.

Benefits:

  • beautiful design;
  • Hard cover;
  • a lot of useful information;
  • suitable for beginners;
  • suitable for professionals;
  • average cost;
  • there is a digital version for sale.

Disadvantages:

  • not found.

The average cost is 400 rubles.

Karen Benke “Write more! A Beginner's Guide to Writing "(Bestseller)

Year of issue 2018

Pages: 256

Karen Benke “Write more! A Beginner's Guide to Writing "(Bestseller)

This book compares favorably with many others - there is no place for boring templates, dull rules and an abundance of text that will tell you "how to". Together with this edition, you can experiment, write down your ideas, play with words, try, try and try again: any pen attempts are great! The book contains many examples, enough room for practice, and most importantly, nothing will try to make you feel like a "wrong writer" - you are doing great!

Benefits:

  • the ideal book for the very first steps in writing;
  • easy and simple language;
  • great for beginners;
  • colorful edition;
  • a lot of useful information.

Disadvantages:

  • not found.

Average cost - 550 rubles.

Natalia Goldberg “The man who ate the car. A book on how to become a writer "

Year of issue 2020

Pages: 250

Natalia Goldberg “The man who ate the car. A book on how to become a writer "

The book consists of complete chapters, that is, they can be read in absolutely any order, while each of them teaches, advises, recommends - in a word, does everything to overcome the primary fear of having to write. The author advises everyone who reads the book not to be afraid and to treat writing as a form of meditative relaxation. Natalia Goldberg herself has been teaching writing for several years and knows exactly what she is talking and writing about.

Advantages:

  • great book for beginners;
  • a book for those who doubt;
  • good design;
  • a lot of useful information;
  • Hard cover;
  • average cost.

Disadvantages:

  • information may seem trivial;
  • there is no electronic version for sale.

The average cost is 500 rubles.

Ray Douglas Bradbury Zen in the Art of Book Writing (Bestseller)

Year of issue 2015

Pages: 192

Ray Douglas Bradbury Zen in the Art of Book Writing (Bestseller)

A book from a famous writer, in which he talks about creativity from his own point of view, based on his own experience - how to write, how to find themes for creativity, how not to "burn out". All this is considered on a variety of examples, most of which are the personal work of the author. The book will be useful not only for fans of this author's work, but also for everyone who takes their first steps in creativity or suddenly felt the full power of the "writer's crisis" from their own experience, regardless of the direction of your activity.

Benefits:

  • personal experience of the author;
  • simple and straightforward presentation;
  • suitable for beginners;
  • suitable for experts in their field;
  • pleasant cost;
  • the most useful and effective text.

Disadvantages:

  • not found.

The average cost is 300 rubles.

Larry King "The Journalist's Way" (Bestseller)

Year of issue 2015

Pages: 296

Larry King "The Journalist's Way" (Bestseller)

It is worth reading this book if only because the language of writing this autobiography is lively, unexpected and vivid. In addition, in the literal sense, it is extremely difficult to call this book an autobiography - no boring stories, rather - living stories from life, which are intertwined in an unusual way into a real story about all events. The book will also be useful for any novice journalists to understand and appreciate how, without resorting to academic writing, it is possible to win the attention of thousands and millions of audiences.

Benefits:

  • an honest autobiography of Larry King himself;
  • a great example of living language that captures the reader;
  • many examples for those new to the craft of writing;
  • good edition;
  • a way to have a great time.

Disadvantages:

  • not found.

The average cost is 500 rubles.

Robert McKee “The Million Dollar Story. Master class for screenwriters, writers and not only "(Bestseller)

Year of issue 2018

Pages: 464

Robert McKee “The Million Dollar Story. Master class for screenwriters, writers and not only "(Bestseller)

The world famous Hollywood screenwriting instructor reveals all the secrets of writing the perfect script that can capture absolutely any reader. Impossible? Is quite real! After all, Robert Mackey first of all talks about the very mechanisms of perception of any story, any text or creativity. It doesn't matter if you are writing books, articles or text for negotiations - after reading this book, you will be able to structure your text so that any reader will be yours.

Benefits:

  • suitable for beginners;
  • suitable for professionals;
  • ideal for absolutely any activity related to texts;
  • quality edition;
  • maximum useful information and practical advice;
  • minimum of water.

Disadvantages:

  • high price.

The average cost is 900 rubles.

Jurgen Wolf “School of Literary and Screenwriting Skills. From concept to result. Stories, novels, articles, non-fiction, scripts, new media. " (Best-seller)

Year of issue 2018

Pages: 424

Jurgen Wolf “School of Literary and Screenwriting Skills. From concept to result. Stories, novels, articles, non-fiction, scripts, new media. " (Best-seller)

The famous writer reveals all the secrets of the craft for beginners and not too confident authors. In this book you can find tips on where to start, how to find the topic of your work, how not to abandon everything after the first failures, how to communicate with others - in a word, this publication allows you to approach the issue of writing with an integrated approach, realizing all the nuances of the case and the underwater stones.

Benefits:

  • suitable for beginners;
  • suitable for professionals;
  • minimum of "water";
  • a large amount of useful information;
  • good quality of the publication;
  • simple and understandable language.

Disadvantages:

  • not identified.

The average cost is 500 rubles.

Pavel Bezruchko. "Without water. How to write proposals and reports for top officials ”. (Best-seller)

This is a special bonus - a noteworthy book designed to help you in your regular, everyday business writing.

Year of issue 2018

Pages: 192

Pavel Bezruchko. "Without water. How to write proposals and reports for top officials ”. (Best-seller)

Not a very big book, which tells about the peculiarities of the perception of information by large leaders, and advises how to make sure that the necessary information reaches the addressee. If on duty you are constantly faced with the need to write documentation for the management - this book is for you. If you are faced with the need to convey some idea to the first person of the company, but do not know where to start, this book is for you. If you have failed for this, the decision is in front of you.

Benefits:

  • useful recommendations;
  • description of the psychology of the leader;
  • ready-made formulations;
  • minimum of "water";
  • suitable for a wide range of readers;
  • quality edition.

Disadvantages:

  • not found.

The average cost is 500 rubles.

This is far from the most important and basic list of really useful books that can quickly and in detail share knowledge about the basics of writing various kinds of texts. However, these, in our opinion, are the most effective for achieving the desired goals. So, if you really want to make friends with the text, if you want to try your hand at writing, then be sure to pay attention to these books.

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