"Have beautiful natural eyelashes that will conquer men!" - every Russian woman dreams of this. The main tool in the realization of this goal is mascara - a cosmetic product that gives expressiveness and beauty to the look. But it turns out to be difficult to choose a quality product: either the brush is inconvenient, or the effect is not obtained, or the prices "bite". And most of the ladies leave a lot of money to cosmetic companies, and they themselves are content with an average result, and sometimes no one. How not to get lost in the abundance of mascara manufacturers and choose a quality product that makes eyelashes fantastic The answer to this question can be obtained by reading the article to the end.
Attention! The current 2020 ranking of the best mascaras for volume and lengthening eyelashes is here.
Content
The introduction of mascara into the makeup industry
History of the origin of mascara
In all eras, girls have dreamed of looking luxurious. Therefore, the first analogue of mascara was noticed even in Egyptian beauties. They say that Cleopatra herself had the very same magical agent that "opens up" her eyes and makes it magnificent. However, the composition of that product is far from ideal: lead was added to the mascara for durability, which made many women blind.
Then the emergence of this tool was attributed to the French merchant Eugene Rimmel in the middle of the 19th century. And the modern analogue of mascara was created in 1913 by Terry L. Williams, a chemist by training. Mixing coal dust with petroleum jelly, he first tested his creation on his sister Mabel, and then began selling the product through the mail.
However, in terms of composition, the ink still did not resemble modern ink. Since it had a dry consistency, it was necessary to wet the brush-comb and then apply to the eyelashes to apply it.
Having gained wide distribution in the cinema, ink spread throughout the world. And its result (a bright look and the ability to make eyes more expressive) fell in love with many women.
By the middle of the 20th century, ink began to resemble the modern one: the packaging was modernized and the composition was replenished with carnauba wax. In addition, large cosmetic companies emerged with products that still exist today.
Modern technologies for creating mascara
Even at the beginning of the 20th century, it was impossible to imagine that technology would go so far and allow women to look brilliant without harm to their health. The same applies to mascaras - several innovations have appeared that are still relevant today:
- the appearance of colored mascara. This product was in particular demand in the 80s of the last century, when makeup was as eccentric as possible. Green, brown and blue mascara gained momentum and is even now seen in front of many women.And one more check mark in favor of such a product - Princess Diana used exclusively blue.
- natural (colorless) mascara. Created in 1988, it quickly gained popularity among fashionistas from all over the world. Indeed, without unnecessary coloring, such a product gave expressiveness and neatness to the look.
- variety of brushes. Manufacturers have noticed the fact that the effect of the product is largely created by the mascara brush, which allows you to distribute the product evenly over the entire length of the eyelashes. And therefore, today on the market you can find a wide range of brushes: classic, silicone, bending at an angle, tapered, etc. Technology has gone so far that there are even vibrating hair mascaras called the "Tube Mascara".
- the appearance of permanent and semi-permanent mascara. Due to its hyper-durability, such a product can stay on the eyelashes for more than 20 days. However, before buying, you should carefully read the instructions and contraindications.
Despite the fact that eyelash extensions and lamination are now gaining special popularity, manufacturers still attract buyers with new products. Here it is very important to draw a line in the price-quality ratio, so as not to overpay for a product with an average effect.
Mascara in 2019 is a must have for any cosmetic bag. It helps to make the look fresh and expressive in a matter of minutes. Unlike lipstick, mascara will always complete the image, as it emphasizes the "mirror of the soul" - the eyes.
What is required of an ideal product Open your eyelashes, make your eyes bright and noticeable. Before choosing a tool with which it will be easier to conquer men's hearts, you need to familiarize yourself with its main types.
Types of mascara
To achieve the desired effect on the eyelashes, it is necessary to differentiate the entire abundance of products into certain categories, with the help of which it will be easier to choose the right product:
To achieve the desired effect on the eyelashes, it is necessary to differentiate the entire abundance of products into certain categories, with the help of which it will be easier to choose the right product:
- Waterproof mascara... Has the highest resistance and is not washed off with water. To remove it, you need a special two-phase oil-based product. Ideal for sports and water activities. However, you should not wear it every day, as it does not let your eyelashes "breathe". Besides, it is better not to use such mascara with contact lenses.
- Moisture resistant mascara... Designed specifically to hold makeup in wet weather conditions. But, unlike the above product, it may leak if large amounts of water come into contact with the eyes.
- Lengthening mascara... Its composition contains components that make eyelashes longer. Some products have a special texture that creates a film, due to which the effect of visual lengthening is formed. Such a tool has a brush with sparse teeth combing each eyelash. It is important here not to apply mascara in several layers - this can result in "spider legs", which are formed due to sticking of eyelashes. Allergy sufferers should be treated with extreme caution, since the microfibers included in the composition can cause allergies.
- Volume mascara... Creates a film effect on the lashes due to the wax in the composition. Indispensable for girls who naturally have rare eyelashes. It helps to make the eyes bigger and more expressive.
- Curling mascara... Curls eyelashes, visually "opening" the eyes and making them bigger. The effect is achieved thanks to the keratin and resins included in the composition, which tighten the eyelashes when dry. The key role here is played by the brush, the bristles on which are usually of different lengths.
- Hypoallergenic mascara... Designed for those with sensitive eyes. It is colorless and contains vitamins and substances that strengthen the eyelashes. In addition, it is ideal for those girls who naturally have thick and long eyelashes.
- Healing mascara... Strengthens and grows eyelashes.
How to choose the right mascara
Finding a good mascara is not that difficult.The selection criteria are very simple:
- For manufacturers, there is a special GOST prohibiting more than a thousand hazardous components that may be contained in cheap imported products or carcasses made according to TU. For example, antimony, used as a dye in Asia, is toxic to humans and carries hazard class 2. The main thing is to carefully read the composition.
- By the way, the packaging of many manufacturers is standard, since most of the money spent is spent on the purchase of coloring pigment from abroad. That is why you should pay attention to a typical black tube, and not to bright and colorful packaging, because this is what speaks about the quality of the product.
- You should also ask the seller what kind of brush the product has, since it is the brush that allows you to evenly distribute the product. Silicone is suitable for densely set short eyelashes, it is she who is easiest to comb the hairs. A classic brush should be tightly set with fibers, as this allows you to pick up more product. It is not suitable for short eyelashes, as the abundance of mascara will "drain" from the eyes.
- In addition, you should pay attention to the expiration date. A spoiled product can peel off or even irritate.
Among the abundance on the market, it is so difficult to determine which product is better. Having studied the popularity of models, the needs and demand of buyers, a rating of budget and luxury mascara was compiled, thanks to which it will be easy to determine your own favorite.
Budget quality mascara
How much does a good mascara cost? As make-up artists say, it is not always expensive. Rating of quality manufacturers, affordable for any woman:
Maybelline Lash Sensational Fan Volume
Thanks to an unusual fan brush, mascara does not weigh down and stains the eyelashes. The volume lasts until the evening. Makes the look amazing and does not stick hairs.
| Parameters | Specifications |
|---|---|
| average price | 400-650 rubles |
| Content of harmful ingredients | Not found |
| Effect | Creates a "puppet look" |
| Brush | Veerhnaya |
| Crumbling | when rubbing the skin |
| Persistence | about 8 hours |
| Washable | washed off with water |
| Finish when applied correctly | Lash-free fan lashes |
Advantages:
- budget price;
- does not cause allergies;
- does not dry out for a long time in a tube;
- gives a chic fan-shaped volume.
Disadvantages:
- periodic crumbling;
- sometimes leaves marks on the upper eyelid (depends on the amount of sweat secretion.
This mascara won the title of "Best Mascara" in the Test Purchase program and in 2018 continues to conquer fashionistas from all over the world. Plus, it can be worn with lenses.
Rimmel 24HR Supercurler Mascara
It looks like the previous one in the color of the tube, but this mascara is twisting. Perfectly separates and gives lashes a delicate effect.
| Parameters | Specifications |
|---|---|
| average price | 300-400 rubles |
| Content of harmful ingredients | Not found |
| Effect | Curling eyelashes |
| Brush | Top classic |
| Crumbling | is absent |
| Washable | problematically washed off with water |
| Persistence | 24 hours (as promised by the manufacturer) |
| Finish when applied correctly | Fluffy curled eyelashes |
Advantages:
- perfectly curls eyelashes;
- very persistent;
- budget price.
Disadvantages:
- it is inconvenient to hold the brush in your hand;
- leaves marks on the upper eyelid.
Vivienne sabo cabaret
French separating mascara, which became a cult in 2018 for many girls. Therefore, now, in order to find it on the shelves in the store, you will have to try very hard. The manufacturer also produces a gold version called "Premiere", which does not differ in its properties from the standard model. Extra black mascara, easy to draw on a brush. By the way, a straight silicone brush with fine fibers. Perfectly lengthens and adds volume to lashes.
| Parameters | Specifications |
|---|---|
| average price | 200-350 rubles |
| Content of harmful ingredients | Not found |
| Effect | Separation and Elongation |
| Brush | Silicone |
| Crumbling | Small |
| Washable | not waterproof, easy to wash off |
| Persistence | about 8 hours |
| Finish when applied correctly | Separated long lashes without clumps |
Advantages:
- great price;
- incredible separation;
- increase in volume;
- does not stick eyelashes.
Disadvantages:
- makes eyelashes dry;
- you need to "get used to" this mascara, as initially it seems to many to be very liquid.
DIVAGE "TUBE YOUR LASHES HI-TECH VOLUME MASCARA"
Heat-resistant ink, the advertising campaign of which is developing very actively now. The best protection against inclement weather, perfectly washed off with warm water without any means. It is capsule, as it can be easily “removed” even with your fingers. Does not add volume, but perfectly separates and creates an expressive look. Looks great with a sheer topcoat for an unusual wet look.
| Parameters | Specifications |
|---|---|
| average price | 350-400 rubles |
| Content of harmful ingredients | Not found |
| Effect | Separation |
| Brush | Classic with spiral bristles |
| Crumbling | is absent |
| Washable | heat resistant |
| Persistence | about 15 hours |
| Finish when applied correctly | Clump-free split lashes |
Advantages:
- suitable for daily wear;
- budgetary cost;
- non-crumbling and suitable for wet weather.
Disadvantages:
- when applied in several layers, lumps appear;
- pretty average mascara, for which there are a lot of analogues.
Belita-Vitex Luxury Royal volume
Mascara of the Belarusian manufacturer, which has a good rating among analogues. For a very low price (about 200 rubles), it is easily distributed thanks to a silicone brush. The wax texture and natural ingredients make the mascara great. A good limiter removes excess product for economical consumption.
| Parameters | Specifications |
|---|---|
| average price | 150-200 rubles |
| Content of harmful ingredients | Not found |
| Effect | Separation, volume creation and lengthening |
| Brush | Silicone |
| Crumbling | is absent |
| Washable | easily washed off with water |
| Persistence | about 13 hours |
| Finish | When applied correctly, clump-free divided lashes |
Advantages:
- very budgetary;
- good composition with vitamins;
- suitable for thin eyelashes;
- non-crumbling and suitable for wet weather.
Disadvantages:
- slight sticking of eyelashes is observed when several layers are applied;
- on the eyelashes does not dry quickly.
Luxury carcasses
If everything is simple with a budget mascara, then the question of which branded products for eyelashes is better to buy is very important, since no one wants to release a decent amount down the drain. Here are some options for making the right investment:
CLINIQUE High Impact Mascara
The bestseller of the well-known company Clinique, mascara that cares for eyelashes. The exclusive shape of the silicone brush is rounded to the tip and allows you to conveniently paint even the inner corner of the eye. Creates a light, natural, eye-catching makeup.
| Parameters | Specifications |
|---|---|
| average price | 1000 rubles |
| Content of harmful ingredients | Not found |
| Effect | Natural lashes, clump-free separation |
| Brush | Silicone |
| Crumbling | is absent |
| Washable | easily washed off with water |
| Persistence | high |
| Finish | When applied correctly, natural, clump-free lashes |
Advantages:
- hypoallergenic;
- saturated carbon pigment;
- curls eyelashes well.
Disadvantages:
- high price;
- in the evening, mascara disappears from the tips of the eyelashes.
Zao Make-Up Mascara
French mascara, which has established itself among makeup artists who prefer natural cosmetics. It is a combination of creamy texture, excellent quality and longevity.
| Parameters | Specifications |
|---|---|
| average price | 2000 rubles |
| Content of harmful ingredients | No, organic mascara |
| Effect | Natural lashes, clump-free separation |
| Brush | Classic |
| Crumbling | is absent |
| Washable | easily washed off with water |
| Persistence | high |
| Finish when applied correctly | natural lashes without clumps |
Advantages:
- excellent composition;
- suitable for thin eyelashes;
- nourishing for eyelashes.
Disadvantages:
- very high price.
Yves Saint Laurent Mascara Volume Effet Faux Cils Baby Doll
A lifesaver for owners of short eyelashes. Thanks to the enveloping formula, each eyelash is painted over without any difficulty. The short-bristled silicone separator brush creates a natural, false-look makeup.
| Parameters | Specifications |
|---|---|
| average price | from 1500 rubles |
| Content of harmful ingredients | Not |
| Effect | Natural look with false eyelash effect |
| Brush | Silicone |
| Crumbling | is absent |
| Washable | washed off with a two-phase agent |
| Persistence | high |
| Finish | When applied correctly, lush natural eyelashes |
Advantages:
- does not roll;
- lasts a long time;
- the effect of false eyelashes is created;
- suitable for people with sensitive eyes;
- perfectly separates eyelashes.
Disadvantages:
- available in only one color - black;
- have to be updated frequently.
Perversion Mascara by Urban Decay
Professional mascara, which has settled in the arsenal of many makeup artists. The brand does not skimp on quality and invests the maximum in its product. The creamy texture makes it easy to "stay" on the lashes, and the large classic brush provides even coloring.
| Parameters | Specifications |
|---|---|
| average price | from 2000 rubles |
| Content of harmful ingredients | Not |
| Effect | Giving volume |
| Brush | Classic |
| Crumbling | is absent |
| Washable | washed off with a two-phase agent |
| Persistence | high |
| Finish | When applied correctly, lush natural eyelashes |
Advantages:
- excellent pigmentation;
- stunning volume;
- good volume of mascara in a tube;
- natural elongation.
Disadvantages:
- have to be applied in several layers;
- slightly glues eyelashes.
Eccentrico Mascara, Armani
Mascara, which, as the manufacturer promises, not only separates and adds volume to the eyelashes, but can also be removed with a film. Does not create lumps, it is applied smoothly and without difficulty. The silicone brush curls the lashes and separates them from each other.
| Parameters | Specifications |
|---|---|
| average price | from 2000 rubles |
| Content of harmful ingredients | Not |
| Effect | Separation and volume |
| Brush | Silicone |
| Crumbling | is absent |
| Washable | easy to wash off |
| Persistence | high |
| Finish | When applied correctly, curled and voluminous lashes |
Advantages:
- easy to wash off;
- ease of application;
- good durability;
- eyelashes do not stick together.
Disadvantages:
- high price;
- have to be updated during the day.
How to choose mascara in the store
Here are some simple life hacks to help you get your money's worth:
- Before going to the store, you should read the reviews on the Internet. There you can not only find out the stores where you can buy a product at a discount, but also see photo reports on the use of mascara.
- Read the label carefully. Particular attention should be paid to the expiration date and composition, as well as the certificate available from the company, which, as a rule, are "displayed" on the front side of the package.
- You need to take a tester and open it. So, you can evaluate the shape of the brush, and also try the product on your hand. If lumps appear immediately, then it is better to refuse mascara.
- If there is an increased sensitivity of the eyes, then it is worth checking with the seller whether the presented mascara is hypoallergenic.
These simple guidelines can save you both time and money when shopping. Be beautiful!
