Best Online Marketing Courses for 2020

Financial experts in a crisis recommend investing in their education. As an investment, not only money can act, but also free time. New knowledge will give an advantage in employment, and for entrepreneurs this is a good opportunity to save money on other people's services and delve into the internal process.

Choosing the specialty of an Internet marketer, you will only benefit: an interesting job, decent earnings, long-term demand. For a quick start, online marketing training platforms from leading specialists and experts will come to the rescue.

Internet marketer, briefly about the profession

Internet marketing is an area of ​​knowledge for the development of projects and the promotion of various companies via the Internet. An internet marketer is a specialist who influences the profit from running an online business.

The functions that he performs to achieve the goal:

• is engaged in market research;
• analyzes the information received;
• develops measures to conquer and retain a market place.

Responsibilities of an internet marketer:

• market research and analysis of market demand;
• defining a strategy for promoting the company via the Internet;
• brand designation;
• increasing customer support;
• conducting promotions for the company;
• analysis of data on site traffic and the effectiveness of advertising actions;
• responding to bad reviews on the internet;
• distribution of tasks among other employees;
• website promotion, as well as increasing its rating;
• creation and promotion of groups and communities via the Internet;
• tracking the actions of each user who visits the site;
• conducting PR campaigns;
• attracting traffic;
• management of a group of performers.

Essentially, the professionalism of a marketer is strategic, analytical, writing, psychological, mathematical, design and communication skills.

Specialty advantages:

Who needs marketing knowledge and why

Knowing the secrets of online marketing will come in handy:

• beginners who decide to master the profession;
• classic marketers and specialists of similar professions for professional development and career growth;
• business owners and company executives, to promote the business at the entry level, and in the future to recruit and exercise control over them.

For newbies, this is a great chance to start from scratch and get a basic education in the specialty of marketing.

Those who have their own business or work as a marketer need to improve their qualifications.It is also relevant for those who have stopped on their career ladder and are no longer in demand in the labor market.

Courses can be combined with study or work, reviewing notes in your free time.

The most effective way is to study information remotely from practicing specialists. This will lead to valuable knowledge and skills, as well as save time.

Criteria for choosing a program in the specialty of marketing

There is a large selection of Internet marketing programs on the Internet. It is difficult for a beginner to make a choice without expert advice.

The platforms are divided into paid and free.

When choosing, you need to focus on your goals. To get acquainted with the specialty, you can get by with free marketing tools. For rapid growth, it is better to choose a practical comprehensive course.

For advanced training, it is worth choosing a platform with a certificate.

An international education is suitable for those involved in international business.

In practice, online training was divided into:

• copyright;
• infobiz;
• from companies and universities.

In the first two categories, it is better to be careful because:

• an author who has presented his courses may not be the qualified specialist he presents himself as;
• some lessons may motivate more than provide necessary information about the profession;
• in the learning process, due attention will not be paid to the feedback from the student regarding the assessment of knowledge and consultation on the issues that have arisen.

Courses provided by companies and online universities may be based on legacy programs, with no practical assignments.

When choosing internet marketing courses, it is worth considering such criteria as:

• the training program must correspond to the modern characteristics of the profession and the needs of the student;
• teacher experience;
• availability of practice;
• employment opportunities after training;
• guarantee of professional advancement;
• cost of study.

Ranking of the Best Online Marketing Courses for 2020

Paid courses

Online course "Internet Marketer" from Texterra

Contains 22 lectures on Internet marketing, the duration of each is 1.5 hours. Duration of training is 11 weeks. The program contains 8 sections:

• introduction;
• financial analytics;
• website promotion in the search engine;
• content marketing concept;
• electronic mailing;
• optimization of the site;
• Web design;
• analysis of the results obtained.

The student learns to work with the elements of the market, analyze competition, highlight his company in the market, create high-quality content, promote a product and study the results obtained.

The cost varies from 16,000 to 34,000 rubles, depending on the offered package.

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“I'm an Internet Marketer PRO” by Skillbox

A complete course in the specialty Internet marketer lasting 24 months. The program includes not only webinars, but also live meetings with internships, excursions to partner companies and 3 HR consultations.

In the first year, they study the specialties of Internet marketer and SMM manager. Getting a diploma and employment. In the second year, one of the specialties is selected, such as an analyst, targetologist or traffic manager. Training, graduation and employment. Price with all discounts - 190,000 rubles. An installment plan is provided, payment can be started after applying for a job, after six months.

The program includes theory and practice, upon completion, the issuance of a diploma according to the established model.

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"Internet Marketer" course from "Netology"

Four-month training in the development of the specialty, including online lectures and 18 practice assignments. Lectures are given by expert teachers of Netology. The program is suitable not only for beginners and experienced entrepreneurs who have decided to improve their level of knowledge in the marketing field.

The program includes:

• fundamentals of marketing;
• how the site and its content should look;
• gaining and retaining a customer base;
• attracting visitors to the site;
• defining and managing digital marketing.

The platform provides skills for promoting goods and services over the Internet, developing marketing strategies, attracting visitors to the site, market research and competition. Cost - 42,900 rubles, an installment plan is provided. Upon graduation, graduation, internship and assistance in finding a job.

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Online course "Internet Marketer" by Ingate

Lasts about five months, includes 60 hours of theory and 40 hours of practical training. The course contains several parts.

After each of them, a practical task is given, the successful completion of which leads to the next part of the theory. An important point is creating a course with SkillBox.

The program includes:

• fundamentals of marketing;
• defining a goal and working with it;
• search engine promotion;
• reputation management via the Internet;
• contextual, media and targeted advertising;
• online store;
• affiliate and content marketing, etc.

The courses teach the launch of contextual and targeted advertising, search and work with traffic, website optimization, creation of display advertising, analysis of the effectiveness of various means of promotion.

Lectures are delivered by experienced professionals. Upon completion, a certificate is issued, an internship is carried out, followed by a job. The cost of training is from 49,000 to 70,000 rubles.

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Internet Marketing Basics by GeekBrains

Duration of training - 7 months, online. Lectures are given, there is a chat with feedback. For busy people, videos and teaching aids are provided. After each lesson, homework is given, checked by the teacher. The best students from past streams help with practice. At first, we go through work under the supervision of mentors.

The program includes:

• strategy;
• website development;
• contextual advertising;
• SMM, Email, content marketing;
• analytics;
• English language.

Lectures are given by practicing marketers with special education and work experience of more than 5 years. Upon completion of training, a certificate is awarded. There will be no problems with a device in the specialty, there is an internship at Mail.ru and other partner companies. Upon completion of the internship, you can stay to work in the company. Cost - from 8900 rubles / month, there is an installment plan and a deferred payment for one year.

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Free courses

"Digital-Start" from Netology

This course contains not only information about Internet marketing, but also about other specialties, more suitable for those who have not decided on the direction and profession. There is a lot of useful information for beginners:

• common specialties in internet marketing;
• Web design;
• an overview of the professions;
• correct presentation of your knowledge and skills to the employer;
• negotiation and online correspondence;
• work organization;
• promotion of your own brand.

An overview of the professions gives an idea of ​​interesting specialties. Training is conducted using video tutorials, webinars and homework assignments. During this period, consultations with specialists and curators are possible, upon completion a certificate is issued. The program is constantly updated and available to everyone who is interested in this area.

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Disadvantages:

• the schedule of classes changes frequently;
• there are problems with the organization.

Pre-accelerator IIDF

Educational online platform, organized by the Foundation for the Development of Internet Initiatives. The course is suitable for beginners in the profession, the necessary knowledge is provided. The program focuses on internet marketing and other related topics in economics, competition, products and how to promote them. All topics are combined into a business system that helps with the promotion of goods and services. With knowledge in this area, you can become a specialist in modern marketing technologies.

The program includes:

• video tutorials with expert advice;
• analysis of errors;
• questionnaire for project evaluation.

At the end, a conversation is held with a professional who will advise on all issues and assess the project, as well as help plan the sequence of actions. This approach allows you to identify weaknesses in the project and eliminate them.

The training is carried out with an active or planned project. Holders of promising projects can attract investors, get a vacancy or acquire a curator.

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Basic courses from Ppc.world

An educational platform focused on targeted and contextual advertising, as well as web analytics. Here are articles from experts and leading experts in Internet marketing. The company provides free training on working with paid traffic and courses on the basics of SEO, Yandex Direct, etc. The program contains a large amount of necessary information about contextual advertising. Careful study of the material and free courses will help beginners become good specialists.

Professional marketers conduct online lectures, webinars. At the end, a test is carried out. There are no time limits for training, you can start studying the material at any convenient time.

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Geek Brains' Beginner Marketing Brief Course

A training course for beginners who decided to get acquainted with Internet marketing. The program is provided with a small amount of basic material, without deep diving into the topic. Students are given all the necessary instructions, as well as recommendations and teaching aids for further study and education.

Duration - 2 weeks, during this time, students create a group on a social network, fill it with advertising content to attract customers. The program talks about the strategy of large firms, the experience of which can be taken into account and used to create a future project. Upon completion, a certificate of completion is issued and additional access to video tutorials is opened.

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Yandex School of Internet Marketing

Training in contextual advertising and marketing, which is conducted by leading specialists and experts. In this program, experts share their experiences.After the entire course has been completed, videos will become available posted on the official website.

This platform is suitable not only for beginners, but also for business owners who want to improve their level of knowledge and study in detail the principle of advertising. On this platform, students learn to:

• placement of advertisements using Yandex. Direct;
• analysis of site statistics in Yandex. Metrica;
• sales in Yandex. Market;
• carrying out payment transactions via Yandex.Money.

The program includes analysis of the tasks of any type of business, for example, the correct informing the audience about the release of the product and the increase in the average check. The consultations are carried out by Yandex marketing specialists. In addition to the main materials, Yandex also provides additional materials that are posted on YouTube. There you can also find the necessary instructions and lectures.

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Conclusion

Distance learning allows you to master a specialty at a convenient time, in a convenient place, without missing work or study. All platforms are backed by teacher support. The material is presented in a structured way, ranging from easy to difficult, which makes it easier to learn the basics of the profession. The benefits of such training will be felt not only by beginners, but also by experienced businessmen.

If you attended courses that are included in our rating, write what advantages and disadvantages you managed to identify. We need to know your opinion.