Best Online Copywriting Courses for 2020

A large number of people for various reasons lost their jobs and permanent earnings. In order not to get bored at home and get paid, you can learn a remote profession. If earlier this was not relevant for most people, then in 2020 many decided to master new professions. Do not think that there is not enough work remotely for everyone. There are a large number of job openings on the Internet that almost anyone can master. All you need is desire and perseverance.

One of the options available that generates good income is copywriting. At first glance, it seems that it is difficult to write texts, but this statement is not true for everyone. After completing online copywriting courses, almost anyone will be able to work in this area. This can become both the main job and additional income. In our article you can find answers to popular questions and choose the right online copywriting courses for yourself for 2020.

What is copywriting?

Copywriting is translated from English as "copy" and "write" (writing texts). These two words clearly describe the activities of a copywriter.

There are now a large number of sites on the Internet that are filled with useful and entertaining information. Did you know that the owners of such sites do not write articles on their own? They pay a copywriter to do the job. Online business needs professionals who know how to “sell” a product correctly. Even if the site is designed perfectly, weak text will not be able to correctly present the service to the client.

A copywriter is a person who creates a unique text. Before creating an article, you need to study the materials, and only after that describe it in your own words, competently and informatively. In order for the article to be of high quality, you need to study at least three to five resources. From them, highlight the main idea, discarding the water. When writing the first article, it seems difficult to get the job done, but it comes with experience. The text should be literate and understandable for users.

Employers, site owners are ready to hire a person with or without experience. But preference is given to those who have completed courses and have the skills. There are a large number of vacancies on the Internet, so there is work for everyone.

Functions performed by a copywriter

1. Writing articles to order according to the specified requirements.
2. Drawing up the correct Title and Description. The first is the headline that catches your eye. The second is a short description of 1-2 sentences, which tells what the article is about, but does not reveal the essence.
3. Entering information on the site. For example, to the WordPress site.
4. Editing of already finished material.
5. Creation of presentations and small videos.
6. Search for pictures that fit the article.
7. Structuring the text and highlighting the main idea.

Types of texts

Types of work performed by text specialists.

1. Posting. Takes up to 30 minutes, but low fees. You need to write a post or comment on the forum using a link to the site.
2. Translation from foreign languages. English is the most common, but there may be tasks related to other foreign resources.
3. Rewriting is a revision of an already finished article. You need to change the content while keeping the basic facts and meaning of the article. The requirement that a specialist must comply with is uniqueness.
4. Copywriting - writing a unique article on a specific topic.
5. Seo copywriting. Such text is aimed at promoting services or selling products. When creating, the number of keys that need to be harmoniously entered into the article is taken into account. The specified words or phrases are indicated by the advertiser.

Copywriting skills

In order for the text to turn out not trivial, the specialist must have certain skills:

1. Be able to summarize and analyze information. It is necessary to highlight the main idea and remove the water. If a person does it quickly, then one task will take much less time.
2. Understand the customer at a glance. Often the advertiser himself does not know what he wants, so you have to push and ask the right questions.
3. Curiosity. If a person reads a lot, then it will not be difficult for him to write an article on almost any topic.
4. Originality of thinking. If, after completing the article, it does not reach the desired uniqueness parameter, then you need to edit it. This will take a little imagination.
5. Perseverance. The copywriter is sitting at the computer monitor for a long time. The topic may not be very interesting, and because of this, the work becomes monotonous. We must remember to take breaks and rest.
6. Should not be afraid of criticism. Customers can be different. Some find fault with trifles and criticize the finished material.
7. Observation. You need to be able to quickly notice interesting moments and quickly implement an idea.
8. Know the rules of the Russian language. It is important that there are no grammatical, spelling and stylistic errors in the text.
9. Multiplicity. You need to convey the main idea without using a lot of unnecessary words.
10. You need to be able to type quickly on the keyboard. It is best to master touch typing. This is when a person types text and does not look at the keyboard, but checks the material immediately in the editor. This saves a lot of time.

Advantages and disadvantages of the profession

Benefits

1. Even a schoolboy or student can master the skills. There is no need to attend offline courses because there is a lot of useful information on the Internet.
2. Such work is suitable for mothers on maternity leave. It is not necessary to fulfill orders 12 hours a day. You can work in your free time.
3. Good income or additional part-time work.
4. A large number of vacancies. The profession will definitely be relevant for the next few years. Many businessmen translate their projects online because it is much more profitable for them.
5. Creative work that suits everyone. You can only write on topics that are familiar and interesting to the copywriter.
6. When writing articles, a person will learn new interesting facts for himself that he did not know before.
7. Professional copywriters are appreciated by customers. If a person knows how to write a selling text, then they are ready to pay good fees for it.
8. Who doesn't dream of being detached from their job? You can work at home or while traveling.
9. The customer can be from any city or country in the world. Thanks to the internet, this doesn't become a problem.
10. There is an opportunity for growth and an increase in wages.

disadvantages

1. The back gets tired quickly if you sit at the computer for a long time.
2. Vision deteriorates.
3. It's hard to find your first customers.
4. You need to constantly learn and improve your skills.

Where to study

You can learn copywriting skills on your own. For this, books, video tutorials or free trainings are suitable. So a person can learn the skills of this profession and understand if he likes this area.

There are also paid courses that graduate text specialists in a short time. This option is suitable for those who do not want to spend a lot of time searching for literature, videos on Youtube and posts on Instagram. After all, a lot of information that is there will not be required for work.

Course format

Training can take place in two directions. It all depends on the desire and ability of the student.

Self-study

There are courses that are aimed at studying this area without the help of a specialist. The material can be presented in the format of a book or recording video lessons. A person must master the useful material himself and then use his skills in practice. In this case, there is a high probability that some of the material will not be fully understood. Therefore, you will have to look for answers on the Internet. The main advantage is financial savings. Most of the information can be found in the public domain. But courses are also widespread, which are created by an already experienced copywriter, where they reveal all the skills of the profession. The cost of such a manual is lower than studying with an expert. The downside is the long growth of a beginner to an experienced specialist.

Study with a mentor

The most convenient teaching format, because the mentor immediately answers all the students' questions. You don't need to search the Internet for any information.

Training takes place at a time that is appropriate for the student. The constant supervision of an expert helps to quickly learn this profession.

Cons - the cost is often overpriced, not all courses are effective. How to choose? Before training, you need to study the reviews of other users.

Ranking of the best free copywriting courses for 2020

Youtube

Did you know YouTube isn't just about entertainment content? This is the most popular site where you can find a large number of useful video tutorials. You can study online and simultaneously with several professionals. People share the information they need and talk about their experiences.

In order for the training to be not in vain, it is better to arm yourself with a notebook and a pen. So you can immediately write down information that was previously unknown to you and concepts that need to be studied in more detail. After watching a few videos, it becomes a little clear how to work with text. Newbies can immediately try their hand at free copywriting exchanges.

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WorkHard

Address: https://workhard.online/

The exchange appeared not so long ago, but it is popular with a large number of users.

After registering as a performer, everyone gets the opportunity to go to the "copywriter's secrets" section and get answers to popular questions.

It should be noted that this is not a complete course and this option is not suitable for beginners. But, if you have little experience or basic knowledge, then you can safely go to the site. After reading the information and basic rules, you can start working on the exchange.

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Shard Copywriting

https://shard-copywriting.ru/

To start working as a copywriter, you do not have to pay money for training. There is a great platform that helps newbies.

A large amount of useful information that is presented on one site. This option is suitable for both beginners and advanced users. The site has a convenient structure, so it won't be difficult to find the required material. There is a site search.

In order to get copywriting lessons, you need to indicate your name and mail. It's free.

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Textes

http://textes.ru/

Not everyone has money for training, but they want to work in this area.A complete course that will help a beginner specialist. Absolutely everyone can learn. This format is suitable for both schoolchildren, students, and mothers who do not have a lot of free time.

The site contains a large number of lessons, a workshop and a free self-study guide. This is a full-fledged school that takes place online. The only difference is that the information is provided free of charge.

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The basics of 5 popular types of text: informational, marketing, SMM, storytelling and branding texts

https://school.rayushkina.com/copy-free

An interesting course designed for beginners. It will help you get basic skills without financial costs. In just 5 express lessons, everyone can learn how to write texts on their own. It also learns where to find its first customers. It may seem that it is impossible to master a new profession in such a short time, but this is not so. The information is presented in a simple format, but in a large volume. One lesson can take more than one day. So there will be no heavy load.

The training program was developed by two girls who have extensive experience in copywriting. If the information received is not enough for the student, then you can use the paid format. There, a beginner will be able to develop his skills.

To receive the course, you need to go to the site and leave your email. Further instructions will be in the letter.

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Rating of the best paid courses

Skillbox

https://skillbox.ru/course/copywriter/

The Skillbox website offers a wide range of professions. Everyone can find a vacancy to their liking. There is a description for each specialty, because often people get lost and do not know what responsibilities certain professions have.

One of the popular courses is "Copywriting from A to Z", which lasts 4 months. During this time, students will learn how to create strong texts, edit other people's work, work in social networks and benefit the business. The training includes 16 thematic modules and 79 online lessons. Everyone who has paid for the course will have access to classes forever. At any time, you can revise the material and restore your knowledge gaps.

After completing the course, the student will receive a diploma, which is taken into account by employers when looking for a job. The school has established itself as an excellent resource for acquiring new knowledge.

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Julia Volkodav school

http://sub.ulia-volkodav.ru/shkola?utm_me

Many have heard of this school. It is one of the oldest schools that teaches strong writing skills. Founded in 2009. But do not worry about the irrelevance of the information, it is often updated by specialists. During the entire existence of the school, hundreds of students have been trained and were satisfied with the result. There are three levels: beginner, specialist and professional. The duration of one course is only one month. Reviews are on the official website.

Each student for a small fee will be able to master the basic rules and become a professional. The cost is significantly less than at other sites.

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Getproff

https://getproff.ru/course/professiya-kopirayter

This course is suitable for both beginners and more experienced users who want to improve their skills. For two months of training, students will be able to create unique texts for advertising and receive good profit for this. Everyone can participate, regardless of the city of residence.

All lessons are recorded, so you can watch them at any time. There are homework and feedback. It is designed for more effective learning. Students can always ask a question of interest to an expert.

If a person is not sure that this course is suitable for him, then you can take a test drive for 990 rubles. The student will have access only to the first three lessons, if he likes the format, then he can pay for the basic or advanced version.

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Write like Reznikova Republic

https://text.republicmedia.ru/

If you have long wanted to create gorgeous texts, but are afraid to start, then this course is designed especially for you. Anastasia Reznikova has been writing since 2006. She graduated from journalism and tried to work in many areas, but realized that copywriting makes her happy. She also decided to teach those who want to master a new profession and feel like a free person.

Nastya will help remove doubts and teach you how to create cool content that will delight customers.

After completing the course, the student will be able to write quickly on any topic, learn to organize work and stop being afraid to write. The website contains information about each lesson.

You can watch the lesson of the course for free. To do this, you need to specify the name, phone number and social network page. So everyone can understand in what format the information is presented.

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Impact content marketing course from Dmitry Novosyolov

https://sp.novoseloff.tv/copywrite-kurs/

The difference between this training and others lies in the fact that Dmitry Novosyolov teaches to earn more than others. On the site you can read life examples and his personal correspondence that people are ready to pay him 50 thousand for several hours of work. It's not enough just to write a text, you need to create an article that will make people buy a product if they don't need it. He teaches you to write unique content that will be different from millions of other articles. There are many specialists, but not every article clings to the customer and the client.

The training lasts 6 weeks. Information is presented in the form of step-by-step video lessons. Dmitry will teach you to value yourself and your work. You can watch at any time.

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Where to work

The texts that beginners write are cheap, so it is important to learn how to write and build a portfolio. This way the customer can assess the skills of the specialist.

There are two options for finding customers:

• Copywriting exchanges. There are resources that act as an intermediary between the customer and the contractor. This option is suitable for beginners who are just learning a profession or are looking for a customer. It is worth noting that the prices offered to newcomers are extremely low, so there is no need to rush to the first offer that comes across.
• Search for vacancies on Avito or in telegram groups. It will take more time, but customers are willing to pay much more. The approximate price is from 100 rubles per 1000 characters.

The way to tell about yourself is to create a thematic blog. For this, a social network is suitable. Instagram is popular in 2020. There, copywriters find regular customers. You can maintain a page for free by telling your friends what you are doing. If acquaintances have their own website, then they definitely turn to copywriters. It is more difficult to find the first clients, and then there will be a lot of work.

Copywriting is a profession that is in demand in 2020. In order to write high-quality text and receive decent pay from the first days, you need to take good online copywriting courses.