Online shopping for the modern pace of life is becoming a convenient type of service. Being anywhere, having access to the Internet, you can quickly find what you need to buy for your home.
The first online store appeared in Russia in 1994 and it sold book products.
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Criterias of choice
All major chains of household goods and electronics provide the opportunity to study the product catalog, compare prices, and read reviews.
Many offer discounts, participation in promotions, and delivery arrangements when placing an order. And yet, what to look for when choosing products on the site?
List of some points:
- The range is one of the key factors. The more categories of equipment are presented in the catalog, the more goods can be ordered in one store, which will save on delivery.
- Bonuses accumulated upon purchase help to reduce the cost of products. Loyalty programs also provide an opportunity to buy the necessary equipment at a discount.
- Delivery terms. There are two types: in a retail store (free) or home delivery. In the latter case, the amount of payment depends on the value of the goods or the distance.
- The interface also influences the buyer's choice. The easier it is to navigate the site, the faster the required product will be found. Some stores offer a "compare" function, which is very convenient when choosing the right model. Website design is also important.
We offer a description of the most famous online stores of household and digital appliances.
Description of online stores
Technopark
It is the largest chain that includes retail stores: TC "Your House", Technopark, Cybermarket, Boxberry - points of delivery, which are located in 4000 cities of Russia.
There are 80 retail stores in Moscow, St. Petersburg and other Russian cities. The company began its history back in 1992.
The company provides first-class service. The Internet resource offers products of famous brands, as well as the following services:
- Free delivery to cities of household appliances brands: Bork, Dyson, Bissell, Laurastar. In Moscow, the assortment is more diverse and wider.
- Accumulative bonus system - 5% of the cost. The next purchase can be paid in whole or in part with bonuses.
- Coupons and certificates allow you to get a discount on your purchase.
- For additional payment - installation of equipment.
- Making an online loan within 5 minutes or by installments.
- Guaranteed exchange and return of goods within 7 days. This function is carried out by the points of issue.
- VIPservice provides the buyer within 72 hours to solve the problem: eliminate the breakdown or exchange equipment.
The interface of the site is conveniently built, it is easy to navigate and find the required piece of equipment. There is a convenient function for comparing several models of one product. The site visitor has the opportunity to get acquainted with innovative developments in the world.
Advantages:
- Convenient website interface;
- Comparison by parameters;
- New items of household appliances.
Disadvantages:
- Not found.
Website: http://technopark.ru/
Refrigerator.ru
The store offers home appliances from domestic and foreign manufacturers for sale. The company began its activity in 2003, and offline trade was still 10 years ago.
The main focus is on the sale of refrigerators.Each model of household appliances can be viewed in 3D, even looking inside. The purchased product can be delivered to any region. Delivery is made on the website, the cost depends on the distance and dimensions. The installation of equipment purchased in the store is carried out by specialists of the manufacturer's official service center, whose addresses can be found in the warranty card.
Promotional offers:
- When buying goods worth over 10,000 rubles. a discount card is automatically issued, which includes three levels of discounts: 5%, 7% and 10%.
- Partial refund of the amount with "Thank you" bonuses when paying with a Sberbank card;
- Aeroflot Bonus program;
- Possibility of obtaining a plastic card "Mnogo.ru", which cooperates with the international travel bonus program "Miles & More";
- The Halva card from Sovcombank will provide an opportunity to purchase equipment in installments for several months.
On the site, any buyer can order a unique art painting of the purchased refrigerator, oven and other household appliances.
The website interface gives the buyer the opportunity to learn about the point of sale in his city, region. To always be aware of new products, you can subscribe and receive the necessary up-to-date information.
Getting on the first page of the store's website, the line of the entire assortment is immediately displayed. This is convenient for quickly finding the desired product.
Advantages:
- Product view with a rotation of 360̊;
- Ordering art painting;
- Advantageous bonuses upon purchase.
Disadvantages:
- not
Website address: https://www.holodilnik.ru
El Dorado
A store familiar to many where you can buy equipment at a low price. The company's specialists constantly monitor the cost of a similar product from competitors. If the buyer finds equipment at a cheaper price, then the store will reduce the cost to this value, and the difference will be credited to the buyer as bonuses.
The store delivers the goods to the place specified by the buyer, it is possible to order urgent delivery. Installation, configuration and maintenance of equipment is carried out for an additional fee.
Within a month after the purchase, the equipment can be exchanged or returned (conditions on the website). The bonus program allows you to pay up to 50% and even up to 100% of the value with accumulated bonuses.
Advantages:
- High-quality service and delivery;
- Profitable bonus program.
Disadvantages:
- There are problems with the return;
- Inexpressive website design.
M Video
The largest retail chain of household appliances has been operating in Russia since 1993, and its online store opened in 2001. M.Video is the first retail chain in the country to implement the principle of an omnichannel approach to sales.
It happened in 2014. Assortment, price and service are on the same level when purchased in a store and online. The buyer can select the product on the website, in the mobile application or directly in the store.
The store's website has an unusual tab: M. Dictionary, which contains popular terms of product categories, their interpretation and offers for sale.
On the online portal of the store, it is possible to order the necessary equipment and receive it in 15 minutes, you just need to find a store nearby. There is a courier delivery service on the day of purchase or at a time convenient for the buyer.
The online store provides the opportunity to make a preliminary order for goods that have not yet arrived in the store. The equipment can be issued on credit or by installments.
Before choosing your favorite model, you can read customer reviews and expert reviews.
The store regularly offers various promotions, discounts, bonuses on the site, with which you can pay partially or completely for the next purchase.
If the buyer finds the same model at a lower price, the store agrees to reduce the cost or make up for the difference. This promotion is valid even 14 days after purchase.
After the first online order, the buyer receives a card that allows him to participate in closed sales, in promotions on some of them the product can be received as a gift or at a very low price.
Advantages:
- A large assortment;
- Loyalty program;
- Pre-ordering.
Disadvantages:
- Not detected.
Citylink
This is the largest network of electronic and household appliances in Russia and is part of the Merlion Group of Companies (a large Russian company in the IT, household and digital technology market). The store has been operating since 2008, has points of delivery in 360 cities and more than 650 stores.
Among the services offered: assembly, installation of equipment, selection of consumables, various digital services (security, electronic signature). On the site, you can quickly arrange a loan or installment plan - it will take a minimum of time. The installment plan can range from six months to 2 years.
With the help of the online lending function, the buyer will be able to fill out an application for a loan.
For corporate clients, the site has the opportunity to interactively select everything necessary for the equipment of the office.
Regular customers will be able to issue a personal club card. It gives you the opportunity to participate in the loyalty program - a set of actions and activities that allow you to make purchases at a reduced price, receive bonuses and pay for goods with them, and much more.
The store website is presented with an accessible interface. The support service works around the clock.
Advantages:
- A wide range of;
- Permanent promotions to attract customers;
- Installation and assembly services.
Disadvantages:
- Modest design
DNS
Russian retail chain specializing in digital technology - sales and assembly. In addition, in the online store, you can pick up household appliances for the home and other office goods, auto goods, tools.
The design and site navigation are thought out and made as convenient as possible for any visitor.
The "Compare" function will help you select a product based on specific criteria. The site also has a convenient section on the selection of kitchen appliances in the same style as the installation scheme.
The website of the store is distinguished by convenient navigation, allowing you to see some products and tools in operation.
A separate section recommends products with a discount, installments, the ProZaPass bonus program. You can choose a whole set of specially selected equipment at a bargain price.
In addition to selling services, on the site you can order repairs, issue a return or exchange of equipment. The store has its own service centers in 226 cities.
Advantages:
- Your service center;
- Convenient site search;
- Profitable loyalty programs, installments, bonuses.
Disadvantages:
- Not identified.
RBT.ru
This is a network that unites digital salons, an online store and a certified service center. It is the first online store in the South Urals, having appeared in 2000 in Chelyabinsk.
The stores are located in 170 cities of Russia. The prices in the hypermarket and the online store are the same.
The catalog is divided into categories, in each of which you can choose the necessary equipment based on your own budget. There is a comparison function that helps you make a choice based on your preferences.
Also, when viewing, the buyer sees not only the characteristics, but also useful information on the selected product. For example, how to choose a refrigerator and what to look for.
When buying goods worth over 1000 rubles, delivery is free. The website of the store introduces the terms of exchange or return of goods.
On one of the tabs you can familiarize yourself with the terms of the Express Service agreement for 2, 3, 5 years.
The store holds various promotions that allow you to buy equipment at a discount. Moving around the site, you can easily find the desired product and learn about new products.
Advantages:
- Convenient navigation;
- Service support;
- Loyalty programs.
Disadvantages:
- Not identified.
Aliexpress
The largest multinational marketplace for the sale of goods from China, Russia, Turkey and other countries. The online store is part of the Alibaba holding.It is an electronic marketplace where various Chinese sellers are displaying their products, brand new.
It should be borne in mind that goods of the same type may differ in characteristics and quality - after all, the competition among sellers is very tough and each of them strives to take his place and get the maximum possible profit.
Special attention is paid to gadgets, here you can buy familiar brands at a reasonable price. The advantage of Aliexpress is that many products are presented in Russian.
The store constantly offers discounts that can be up to 95%. Individual sales are arranged in a special block.
Most of the products on the site are offered by sellers with free shipping. The online store provides its customers with payment protection using the Escrow system, where funds are not transferred to the seller until the buyer receives their goods and gives permission to transfer the money.
The store's website interface makes it easy to select the desired product and make a payment. The buyer should take into account that the quality of the product depends on its price; one should not be tempted to buy a thing for next to nothing.
Advantages:
- A wide range of;
- Payment protection;
- Description in Russian.
Disadvantages:
- Delays in delivery are possible;
- The risk of receiving non-original goods.
OLDI
The online store has been selling electronics for over 25 years. Pick-up points are located in many cities of Russia, and there are large electronics stores in Moscow and St. Petersburg.
On the store's website, you can order services for connecting, repairing, modernizing the purchased equipment Delivery is also processed on the store page, payment is generated automatically. The company provides the opportunity to use the Moneyback service, with the help of which goods purchased in the store can be returned or exchanged within 14 days.
Upon joining the OLDI-club, the buyer becomes a member of the bonus program. The site of the store is easy to navigate, the technique is easy to find and design.
Advantages:
- Large selection of electronics;
- Easy site navigation.
Disadvantages:
- not found
To choose household appliances or a gadget, you do not have to visit the store in person. Online stores will help you to do this quickly without leaving your home. We hope our article helped to get acquainted with some of them.