⏰ Best Swiss watch brands for 2020

Wristwatches have long passed from the category of a compact chronometer to the category of multifunctional accessories, with the help of which you can not only control your time, but also train, calculate your own efficiency during training or physical activity, and also record important events so as not to forget about them. A separate category is Swiss brands. For decades, watches and safes of this country have been recognized as the most reliable. Today's review will help you navigate the choice of functional and beautiful watches for both sexes, tell you what watches are, how to choose the right chronometer and what to look for when buying.

The best Swiss watches "for him and her"

Representatives of the strong half of humanity, with rare exceptions, pay little attention to "beauty", they are more important about functionality. Among them are businessmen, lovers of active and extreme recreation, athletes and government officials.

Modern ladies and young ladies can also conduct business negotiations, get carried away with extreme recreation or physical training on an equal basis with men, but not all have been reborn in emancipation, there are those who prefer grace and style, not striving to stand "on the same board" with the stronger sex. There is a chronometer for each, which will emphasize her image and complement her style.

Choose from our ranking of quality Swiss chronometers, combining style and quality, and offering a choice of options for both men and women. The popularity of the models is due to their versatility - in the collections you can find options for everyday business style, which will have a built-in calendar or alarm clock. There is also a waterproof multifunctional shockproof watch with a compass.

Cases and movements of Swiss chronometers are made of durable materials with an additional IP coating that protects against scratches. The watch itself has advanced functionality. You can dive, swim, use them as a compass and not be afraid that they will fail on impact. These options are usually made of titanium or stainless steel. Also, jewelry metals are still in use: gold or silver. The most popular models are made from carbon fiber.

This is interesting: carbon is a super-strong material from which the hulls of racing cars and spaceships are made. It was originally used for the production of uniforms and devices for special forces. recently introduced into mass production.

Hanowa

The brand specializes in the production of chronometers for men who prefer an active, eventful life. There are collections in an elegant and business style, the case material is stainless steel, the strap is made of stainless steel or genuine leather, consisting of several layers of leather and textile with a special interweaving of threads, which guarantees durability and prevents stretching and tearing.

The average price of such a chronometer is from 12,000 to 30,000 rubles. Also in the collections you can find models, cases and mechanisms of which are made of carbon. Chronometers have advanced functionality. You can dive in them, use them as a compass and not be afraid that they will fail on impact.

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Traser

A watch for lovers of active and even extreme recreation. Shockproof, water resistance 200 WR - this chronometer can be used for scuba diving.

Illumination of the dial Super-LumiNova with additional tritium illumination of the hands and numeric divisions - a patented development of the Swiss company Mb-microtex. The collections have unisex options, and the various colors of the cases and textile straps allow you to choose an accessory even for ladies who prefer a dynamic lifestyle to an office routine.

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Tissot

The Swiss watch brand has been producing pocket and wristwatches since 1853. Case materials: steel, titanium or gold. Decor: crystals or precious stones. Gold and leather bracelets are scratch-resistant and equipped with reliable clasps. Original gold watches cost from 150,000 rubles.

A silver chronometer will cost a little less - around 120,000. A high-quality copy with gold plating and the same functionality will cost up to 50,000 rubles. The mechanism of the original is Ronda, in the replica there is Myiota. The functionality and characteristics are identical: calendar, tachymeter, stopwatch are present. The glass, as in the original, is sapphire.

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TIPS OF EXPERIENCED BUYERS: CHOOSING WHICH FIRM IS BETTER TO BUY, IT IS BETTER TO GIVE A PREFERENCE TO EUROPEAN BRANDS. THE BELGIAN WATCH BRANDS HAVE THE BEST REVIEWS - THEIR REPLICKS ARE ALWAYS CLOSE TO THE ORIGINALS IN QUALITY, EXACTLY REPEAT DESIGN AND HAVE THE SAME FUNCTION.

Mido

More than a century of history, impeccable reputation and reliable movement from the Swiss company ETA. The brand's flagship watches have been released in several series, and one of the collections, called Multifort, was developed with the popular representatives of this sports direction: Tom Moon and Brodie Pawson.

The classic collections feature gold and silver watches with zircon and crystal decorations. The average price is from 40,000 to 70,000. Copies of Russian production can be purchased at a price of 20,000.

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Candino

The brand produces both men's and women's watches. The latter are distinguished by more graceful lines, jewelry elements of the dial and case: it can be mother of pearl, enamel, crystals or zircons. At the same time, the functionality and characteristics are not inferior to the male counterparts.

In the collections you can find watches with a compass, there is also a lunar and terrestrial calendar, which show the number, day of the week and lunar phases. Swiss quartz movement and analogue time format ensure precision and convenience. It can be purchased at a price of 14,000 to 25,000 rubles.

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IWC Shaffhausen

In the early 00s, this manufacturer made a revolution in the watch industry: the power reserve in its models was a week, and not the generally accepted 45 hours.The brand's chronometers are good for everyone, except for the price, which ranges from 300,000 to 1,500,000 rubles. And again, smiling Belgians come to the rescue - their replica exactly copies the original, while its price does not rise above 60,000 rubles.

Domestic manufacturers compete with them. According to the reviews of Russian buyers, compatriots also successfully copy the brand's products, and the price is significantly lower and ranges from 5,000 to 45,000 rubles. The replicas are filled with the quartz movement Myiota. Strap made of stainless steel with gold-plated or genuine leather.

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Bisset

The Swiss watch brand offers both classic and multifunctional innovative models for both sexes. The case is available in ceramic or PVD-coated steel. Spraying color - any.

It can be a classic gold chronometer or a high-tech model in mother-of-pearl blue. The collections include massive ceramic samples in different colors with a calendar and a rotating bezel with tachymetric marks. Quartz movements are from the Swiss watch company Ronda. Crystals, mother-of-pearl and various leather textures are used for decoration.

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Haas & Cie

The watch brand, which appeared in Geneva in the middle of the 19th century, still pleases customers with the range and quality of its products at an affordable price. This manufacturer has the right to affix on its products the distinctive quality mark awarded jointly by the Geneva School of Watch and the Geneva Observatory. According to buyers, this is one of the best manufacturers offering multifunctional chronometers with modern "stuffing" in an elegant traditionally feminine frame.

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Stylist's Tips: Ladies dreaming of a Cartier watch should pay attention to this watch brand. In his collection there is more than one replica of the famous square Cartier model, decorated with zircons with PVD coating in gold and a pleasant price of 12,000 rubles (the original costs an average of 900,000 rubles).

Oris

Brand directions: classic, aviation, motorsport and diving. Classic models are made of gold or silver, inlaid with precious and semi-precious stones. Sport versions are made of carbon or titanium, strap material: rubber or nylon threads with special weaving.

The popularity of the models of this brand is explained by high quality characteristics and functionality. Even the high price does not affect it: from 60,000 to 100,000 rubles. A quality copy will cost half the price. According to buyers, it is the best manufacturer of watches for outdoor activities and extreme sports.

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Main selection criteria

 

To choose a quality chronometer at an affordable price, you need to pay attention to the following points:

1. Packaging. If a fake is positioned as a copy of a European production, but at the same time does not have packaging or is presented in an unpresentable box, most likely the masterpiece was assembled by hardworking Chinese. As a rule, Chinese manufacturers do not bother with the design and quality of packaging, being satisfied with wrapping in a membrane cellophane film.
2. Description. The second distinguishing mark of the original from a quality replica.Both must have a printed warranty certificate indicating the period of operation, the brand of the mechanism and the materials from which the product is made. It is also worth paying attention to the paper on which the passport is printed. A thin piece of paper indicates that the manufacturer saves on everything, whether it be parts for assembly or the accompanying design of the product.
3. Engraving. The high-quality replica and the original have one of the engraved inscriptions on the lid. Types of engraving:

• Geneve - on originals;
• Geneva - on originals;
• Replica - on European and Russian copies;
• Replique - on Belgian replicas.

4. Price. The range of prices and performance modifications is enormous, but a truly functional version with satisfactory characteristics will cost from 10,000 to 30,000 rubles. The lower price in this case is an indicator of a cheap fake. Such a chronometer will not last long. However, for those who like to change watches often in accordance with different looks, such an acquisition is quite acceptable.
5. Arrow stroke. Usually, the second hand serves as a guide, since its movement is most noticeable. In cheap fakes, the arrow jumps, often out of rhythm. In originals and quality replicas, it “floats” on the dial. This speaks of the organization and quality of assembly of the mechanism and its parts.

Buyer's advice: even a budget watch model should have a margin of safety due to the choice of material.

The table below clearly demonstrates the classification of material by classes from budget options to piece products of the premium category and by brands that use these materials in the manufacture of their products.

Material	Benefits	disadvantages	Product category
Plastic and plastic	Plasticity, fast processing without expensive equipment, ease of painting in any color, lightness, good shock absorption.	Fragile, often has an unpleasant odor, increased "fatigue" of the material even when worn carefully (no more than 3 years), unpresentable look, suitable for sports and military style, inappropriate for classics.	Budget plastic mass-market models of the “week” type (own watches for each season and image) costing up to 3,000
Brass	Inexpensive manufacturing and processing.	The material of the past is less and less used in watches, even in the mass market category. Corrodes when interacting with moisture, including human sweat, oxidizes and changes color when interacting with oxygen, requires a protective coating. Some types of brass contain toxic components that are harmful to health and can cause allergies. Durability - 2 to 3 years.	Inexpensive mass-market models.
Alla	The ability to get many cast blanks from this alloy at once - it is enough to make the desired mold for casting. Presentable appearance and lightness.	Workpieces require additional long-term rework: boring, polishing, drilling and milling, while up to 50% of the material goes to waste due to the low strength of the material and the tendency to scratches and chips.	Budget low-cost models up to 5.000
Carbon (carbon fiber)	It surpasses steel in strength, is lighter than metal by 20-40%, is ductile, does not melt even at 1600 ° C. Impact resistant. It looks presentable, therefore it is used even in expensive branded products.	An expensive and rather complicated technological process - the structural mesh of the material is an interlacing of carbon fibers united by epoxy resin.	Budget and luxury models, as well as models of exclusive series with a small edition. The price of products is from 6,000 to 50,000 rubles. Brands: Swatch,
Steel	Resistant to scratches and damage, does not require a protective or decorative coating. The sanded material does not require additional decoration and looks presentable and expensive in itself. Scratches during operation are easily "treated" by polishing with a composition for jewelry or Goi paste.	Steel processing is more expensive due to the hardness of the material; its cost is included in the final price of the product.	Luxury and premium products at a price from 8.000 to 200.000 rubles.Brands: Tissot, Raymond, Alpina.
Titanium	Widespread in the aircraft industry, it is appreciated for its lightness and strength. In the watch industry, a special titanium alloy with increased ductility is used, which ensures its impact resistance. Polished titanium products practically do not differ from steel ones in color and luster. Scratches can be easily removed with jewelry polishes.	Titanium surfaces pressed against each other "grow together" over time, so it is necessary to unscrew the back cover from the watch case from time to time, otherwise after 3-5 years after purchase it will simply be impossible to open them, for example, to replace the battery.	Luxury and premium watches. The average price is from 10,000 to 100,000 rubles. Brands: Maurice Lacrix, TAG.
Jewelry metals (gold and silver)	An expensive view showing the wealth and status of the owner. Such chronometers are passed down from generation to generation and often become heirlooms.	Sufficiently soft metals, prone to dents and scratches, even though plasticizers are added to the alloy.	Super premium category. Average price - from 50,000 to infinity. Brands: Longines, Ulysse Nardin, Omega.

In conclusion, it should be noted that focusing on the characteristics of the material, you can avoid mistakes when choosing, by being tempted by the temptingly low cost of the product.

Admirers of different styles and forms sometimes acquire several options for chronometers, completing the image, but the needs of most people are fully satisfied by one universal model, as they say, for all occasions.

In the variety of options, everyone eventually finds an ideal chronometer for himself, which often becomes not just a part of the image, but also a talisman that counts the happy moments of life. The main thing is to take the time to study the options and take into account the recommendations and tips from our review.

Enjoy the shopping!