Top books on SMM - social media works for you!

The rapid development of technology in many ways simplifies the everyday life of every person - some 50 years ago it was impossible to imagine that most of everyday everyday worries would be possible to shift to various technical gadgets, and everyone will have devices in their pockets that are ready to help solve in a matter of seconds almost any task. The same applies to many business issues - now each person has the opportunity to quickly and efficiently start their own business "from scratch", being anywhere in the world.

However, in this path, there are a huge number of "pitfalls", which are sometimes simply impossible to avoid without any basic knowledge in the shortest possible time. Good old books come to the rescue, collecting the necessary knowledge that you just need to use. But how can you find what is really useful among the huge variety? The experience of other people comes to the rescue.

What is SMM?

SMM (Social Media Marketing) is a set of activities aimed at attracting customers and promoting goods through various social networks (platforms). These include popular VKontakte, Facebook, Twitter, Instagram, Telegram, YouTube and many, many others. Of course, each organization or individual entrepreneur chooses the most suitable resource for their purposes, on which the main target audience is concentrated, that is, those people who will be most interested in the proposed product, product or service.

With the ubiquitous appearance of the Internet and the development of social networks, business promotion using these resources has developed. Despite the fact that all this has been happening for some 15-20 recent years, today it is one of the most powerful tools in the hands of everyone who is even slightly interested in this. But it doesn't matter whether a completely newbie or already a "seasoned" marketer delves into this marketing industry - independent "sailing" is often associated with a huge number of pitfalls and very rarely the first time can bring the first fruits and please with success. That is why it is very important to resort to the help of someone else's experience - both beginners and experienced specialists. This is where the value of reading books on SMM lies.

What does SMM consist of?

It would seem that everything is simple - promotion of goods on social networks.Almost everyone is their regular user, which is why many fall into the trap of seeming simplicity.

In fact, online promotion encompasses a number of activities, each of which plays a huge role in the overall success of an enterprise.

1. The very attraction of potential customers. What is the best way to do it? Through the community? Mass mailing? Where exactly to look for the target audience?
2. Understanding psychology. How exactly can you get customers interested? How to make sure that they are not only interested, but also not go to competitors? What if they don't want to?
3. Resource filling. How to create texts that will interest casual viewers? What needs to be written so that the reader does not get bored, but fired up with an idea? What's the best way to communicate with your followers?
4. Knowledge of trends and trends. How to make the idea popular? How can you make money on fashion trends?

These and many other nuances must be taken into account in order to achieve success. At the moment, there is a huge amount of literature that promises to tell, explain, teach any of these actions. But how do you find really useful sources of knowledge and not waste your time? Especially for this, we have prepared a list of the best books that can answer any questions, suggest solutions in difficult situations and contribute to effective and productive work.

How not to make the wrong choice?

There are frequent cases when behind a beautiful cover and interesting content hides an absolutely useless array of not even information, but just empty words. And a very burning question arises - how to choose a really useful book from all the variety, which does not settle with unnecessary ballast on the shelf? How not to spend a lot of money going nowhere?

In fact, there are some effective tips that can help you avoid annoying missteps:

1. Don't just look at the cover and the quality of the sheets, a beautiful edition is not always an indicator of the quality information inside.
2. Skim the book diagonally, reading individual pages in different places in the book. Often, even at this stage, you can understand that the book does not meet expectations.
3. Postpone the purchase - look at the reviews for the publication you like, read the excerpts posted on the network - so you are more likely to be able to make the right choice.
4. You need to know exactly what information you want to find.
5. Many publications can be found in the public domain. When it comes to an expensive book, there is always a chance to find it on the Internet, read it, and then make a purchase decision.
6. Online libraries or books in electronic format can be an excellent solution (of course, if paper pages are not important for you) - this will save impressive amounts, and if the book turns out to be inappropriate, then such a waste will at least cause less regret.

Thus, if not completely exclude the possibility of acquiring unnecessary and inappropriate books, then at least minimize costs and regret.

11 best books on SMM

Evgenia Kryukova and Denis Savelyev "100+ hacks for Internet marketers". (Best-seller)

Published in 2018, this book can rightfully be considered one of the best books on marketing at the moment. It contains a huge amount of really useful information that is applicable to a wide variety of business areas and sites for posting content. Moreover, each of the tips is tested in practice by the authors of the book, which adds value to it.

304 pages.

Pros:

Minuses:

Average price - 500 rubles.

Damir Khalilov "Social Media Marketing" (Bestseller)

The book was published in 2014 and has rapidly gained popularity among marketers.The peculiarity of this book is that it reflects the realities of the Russian market, taking into account the mentality, interests and attitudes of our compatriots to this kind of advertising and business. The book contains current strategies, figures and facts, details all unsuccessful moves and explains why they do not work.

240 pages.

Pros:

Minuses:

Average price - 900 rubles.

Dan S. Kennedy and Kim Welsh-Phillips "Tough SMM" (Bestseller)

The book of 2017 edition as accurately as possible reflects all modern trends and trends in the field of social networks, and also focuses on the need for activities aimed at profit. It is in this book that you can find the most relevant information for everyone who is at least a little connected with marketing in any form. However, it is worth remembering that most of what has been described is applicable to a greater extent to the American realities of life, so Russia will need to think a little about how to adapt the recommendations received.

344 pages.

Pros:

Minuses:

Average price - 600 rubles.

Lyubov Soboleva "The phenomenon" Instagram ". How to promote your account and earn "(Bestseller)

The book, published in 2017, can become an excellent self-instruction manual for everyone who is just starting their acquaintance with the social network "Instagram" and wants to know the details and secrets of successful work on this resource. A large number of nuances and features will allow not only to work successfully in the SMM field, but also simply to make your page popular.

272 pages.

Pros:

Minuses:

Average price - 300 rubles.

Artyom Senatorov “Content Marketing. Social media promotion strategies "(Bestseller)

The novelty of 2018 very quickly became a bestseller. And the reason lies not only in the bright cover - the author was able to collect a huge number of useful tips in a small volume of the book, was able to share his knowledge, so much so that much of what could previously cause bewildered questions like “What is this? But as?" after reading it becomes easier than ever! A huge amount of positive reviews from readers will not allow you to lie.

153 pages.

Pros:

Minuses:

Average price - 700 rubles.

Sergey Chekmarev "Social Networks for Business in Russia"

The latest edition of 2018 tells in detail about the realities of Russian business on social networks - fresh, in detail, touching upon all popular platforms. At the same time, there is a large layer of information - ready-made, and most importantly - working methods, sharpened specifically for the Russian user.

114 pages.

Pros:

Minuses:

The average cost is 350 rubles.

Robin Goodin “YouTube. The "magic button" of success. Create a channel for a million views! " (Best-seller)

The book, published in 2017, in an easy and accessible language tells not only about the “kitchen” of such a popular phenomenon as video blogging, but also reveals the secrets of successful promotion. It is from this book that you can learn how you can not only create your own channel, but also come to success. Especially pleasant is the fact that here the reader will not find any advice like “just shoot a video and post it - then it’s on its own”, that is, all information is absolutely realistic.

288 pages.

Pros:

Minuses:

Average price - 350 rubles.

Nikolay Sobolev, Roman Nazarchuk, Kirill Zhukovsky “YouTube. Way to success. How to get trucks of likes and tons of money "(Bestseller)

The book of 2017 will be more interesting for those who seriously want to make YouTube their main platform for making money, or for those who are very interested in the lives of authors. Of course, there are no details of personal life, but the whole ins and outs of the process of work of video bloggers, the tasks that arise before them, their actions and ways to overcome, are perfectly revealed.

384 pages.

Pros:

Minuses:

Average price - 500 rubles.

Andrey Tolmachev. "Internet advertising. Young Fighter Course "

2017 was rich in specialized literature on Internet marketing, to which SMM belongs. The peculiarity of this book is that it not only talks about the realities of Russian business on the Internet, but also tells in detail about all possible ways to place advertisements on various resources, so that it not only does not require large investments, but also brings real profit. A simple and understandable language, a clear order of actions - perhaps it is precisely the reading of this book that is not enough for things to go uphill?

240 pages.

Pros:

Minuses:

Average price - 450 rubles.

Timur Tazhetdinov, Zdislav Kovchik, Artyom Yakubenko “How to make money on Telegram. Why do you need to drop everything and create your own channel in Telegram? "

The novelty of 2018 reveals many secrets and features of the popular Telegram messenger, and also tells how you can use it not only to communicate with friends or clients, but also to make it a highly effective platform for your business.

196 pages.

Pros:

Minuses:

Average price - 700 rubles.

O. Kozhushko, I. Churkin, A. Ageev, N. Yaremenko, N. Volokitin, M. Dasmanova, K. Svintsova, I. Chernyshov, M. Chigryai “Internet marketing and digital strategies. Principles of effective use. Tutorial"

Published in 2017, this book is actually a serious textbook, which can be used to study at universities. Its main advantage is that all the information provided is based on the work of a real company on the Russian market for over 10 years. Accordingly, all the strategies, practical materials and cases outlined in it will be the best way to tell about all the nuances and pitfalls.

328 pages.

Pros:

Minuses:

Average price - 1000 rubles.

Of course, some of the books listed in this rating cover more aspects and nuances than just SMM, and some seriously delve into certain industries. But each of these books is able to reveal many nuances, share special knowledge, which is especially important for those who are just going to take their first steps in mastering social networks as effective business platforms. The main thing to remember is that any knowledge gained requires application, so do not postpone active actions on the back burner - choose, read and act!